Writing is a long, hard process; but even if you craft the perfect manuscript, you still need to persuade people to read it! That’s a very different skill, and the opportunities come and go suddenly: in a hallway, over tea or coffee, even in an elevator.
Can you sum up months or years of work in a moment? To do so, you need a pitch. It has to sound natural; these situations are conversations, not speeches. Take some time to write what you want to say, test it on someone to see how it works, and tweak your message as needed. Finding the time and space to do all that isn’t easy.
A few weeks ago in the co-working space at Crazy Town Jyväskylä, we got pitch perfect. In collaboration with Dave Sayers, a Senior Lecturer at the University of Jyväskylä, we are developing an independent training service to help organizations refine their communication skills. Our launch event was a short training session on persuasion in practice, called “Pitch Perfect: 30 seconds in 30 minutes.” Dave started by showing everyone how to use voice, pace, and gesture to deliver a message effectively. Then I got people to write, practice, and hone their elevator pitch.
It was constructive, productive, and fun as you can see.
How did everyone write and deliver a 30-second elevator pitch in just 30 minutes?
We did snack writing. This is Professor Rowena Murray’s term for writing in short sharp bursts. In this case, everyone “snack wrote” in two slots of just five minutes: first to brainstorm ideas; then to home in on the key message. I set the alarm on my phone, and when it rang, the time was up! You can do this for yourself at home, but it might work better in a group of people racing against the clock.
Once everyone had honed what they wanted to say, they tested it in pairs or threes. After just half an hour, everyone had a crafted, tried-and-tested message to deliver.
“This clarified my thoughts about pitching, that it’s not just about you but what the other person needs and why they would be interested in you. Very enjoyable short course.”
“We had a short time but it was very effective.”
“I think the session was really informative and engaging, and gave one the opportunity to use the language and to learn performing.”
“It was good to get out of my comfort zone and try to create an interesting elevator pitch in a short time. For me it worked and gave confidence. Useful training! I’m now more aware of my speech tempo and I’ve learned to make an interesting pitch in a reeeeally short time. Thank you!”
One group got into the actual elevator to practice. But you might need to seize the moment in any situation, including online meetings. A Zoom breakout room is actually quite similar to a lift – close quarters, limited time. And probably for some time to come, many of us will be meeting more new people online than off. So, right now Dave and I are working on ways to deliver this training both in person and through the internet. If you’d like to try either one, let us know.