New year, new skill: copywriting

In a “normal” year – remember those? – I would go to Helsinki about once a month and abroad about every other month to meet colleagues and authors. Not doing this has been an enormous loss, professionally but above all personally. But it’s been good for my carbon footprint, and in 2020 I had timeContinue reading “New year, new skill: copywriting”

Pitch perfect

Writing is a long, hard process; but even if you craft the perfect manuscript, you still need to persuade people to read it! That’s a very different skill, and the opportunities come and go suddenly: in a hallway, over tea or coffee, even in an elevator. Can you sum up months or years of workContinue reading “Pitch perfect”