How plain is your English?

Clear writing has clear results. And I love helping writers say exactly what they mean so readers can understand. But I was sure I could write better myself. Then I started mentoring someone who specialized in plain English and I wanted to learn more. If you’re interested in it, too, do the CIEP Plain EnglishContinue reading “How plain is your English?”

Striving to better, oft we mar what’s well

Striving to better, oft we mar what’s well (King Lear, Act 1 scene 4) Shakespeare said it first, but it’s worth saying again and it’s probably every editor’s or reviser’s biggest fear. If revisers are like doctors, aiming to make a text better, should they be bound by the Hippocratic oath – or at leastContinue reading “Striving to better, oft we mar what’s well”

New year, new skill: copywriting

In a “normal” year – remember those? – I would go to Helsinki about once a month and abroad about every other month to meet colleagues and authors. Not doing this has been an enormous loss, professionally but above all personally. But it’s been good for my carbon footprint, and in 2020 I had timeContinue reading “New year, new skill: copywriting”

Pitch perfect

Writing is a long, hard process; but even if you craft the perfect manuscript, you still need to persuade people to read it! That’s a very different skill, and the opportunities come and go suddenly: in a hallway, over tea or coffee, even in an elevator. Can you sum up months or years of workContinue reading “Pitch perfect”